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Web Design
Marketing websites built for speed, performance, and persuasion.
The Digital Age
-Relentless noise
For a website to help you weather the constant onslaught of noise and distraction that is our Digital Age, it must be usable, aesthetically pleasing, and distinct.
If you fail across any of these factors, the entire asset is lost.
With so much competition, in a difficult economy, you can't afford a site that is unintuitive, ugly, or generic.
The Process
Discovery Phase
Research & Planning
Understanding Your Vision
We begin by understanding your goals and target audience. This foundational step ensures that the design aligns perfectly with your vision.
Design Phase
Creative Development
Crafting Visual Concepts
I prepare and present design variations for your approval, focusing on adherence to web standards, user experience, and clear visualization of your organizational identity and value.
Development Phase
Technical Implementation
Building Your Website
I turn designs into functional websites, relying on the Webflow site builder. The focus is on performance, security, and scalability.
Launch Phase
Go Live
Your Site is Ready
After thorough testing, and your approval, I launch your website to the public. Ongoing support is available at various levels for your convenience.
The tools I use
Webflow
For most clients needing marketing websites, I recommend the website experience platform Webflow for a variety of reasons.
Design Flexibility: The system gives designers much more control than platforms like Wordpress, which limit you heavily if you aren't a coder.
Ease of Use for Clients: Webflow's content editor enables the client to publish new content or edit existing content without my intervention.
Technologically Sound: From hosting to SEO to security, Webflow meets all industry standards natively.
It's What I'm Good At: For the reasons above, I've spent the bulk of my time building experience using this tool. I think it opens up the most opportunities for clients, without introducing risks and complexity.
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Figma
Figma is an industry-leader in web design right now, surpassing even Adobe in the arena. It enables faster prototyping and design iteration.
Relume
Relume is a Webflow partner that uses AI to help you speed up website development with sitemaps, wireframes, and even basic style guides. I rely on this tool to help make the planning and construction process much more efficient for my clients, giving them a mobile-responsive and soundly built site with a more intentionally planned approach.
Finsweet's Client First
I rely on the Client-first methodology and guidelines when developing Webflow sites. This is a style system which was built by Finsweet to satisfy the client's needs first, and make us better Webflow developers.
Client benefits:
Efficiency: The client receives the project quickly without losing quality.
Scalability: The project is maintainable and structured, so it will grow with the needs of the client.
Easy Divorce-ability: The client is not married to me. Client-First enables hand-off to other vendors without confusion.
"The redesign of our website improved its usability and aesthetic dramatically. It's modern, professional, and easy to navigate - and helps our business stand out among local competitors."
Let's Talk
Reach out and I'll be in touch shortly.
